Secure your company’s future with cloud storage that doesn’t harm the environment - Cafeqa

Secure your company’s future with cloud storage that doesn’t harm the environment


As of 2022, more than half of all company data will be stored on the cloud, driving up demand for cloud storage like never before. Greenhouse gas (GHG) emissions have skyrocketed as a result of the data center industry’s penchant for excessive energy use.

The European Commission has revised its projections for the energy consumption of EU data centres upwards, from 2.7% to 3.2% of total demand by 2030. This is cause for concern. Emissions from this sector would be comparable to those from EU international airlines at this point.

This being said, it can’t be forgotten that cloud storage is still far more environmentally friendly than the alternatives.


What makes cloud storage a viable option in the long run?

When thinking about the energy consumption of cloud storage, it’s vital to weigh that against the potential savings in other areas. The need for massive offices and daily commutes is eliminated when teams use file sharing and storage services to communicate and operate remotely.


So, companies may lessen their carbon footprint by cutting down on staff travel and by downsizing their offices. The amount of nitrogen dioxide emissions may be cut by around 10% only by working from home four days a week, according to estimates.

A further benefit of cloud storage is the decrease in the need for actual servers located on-premises. Having servers or data centers on-site may be costly for small and medium-sized enterprises (SMBs), and the energy needed to power and cool the equipment results in increased carbon dioxide emissions.

Conversely, a more efficient option is to use cloud servers. In contrast to servers located on-premises, which may only be used partially, servers in the cloud located in data centers may be utilized far more efficiently. Now that a single physical server can function as several virtual ones, virtualization technology enables them to run at far larger capacity.

Since several companies may share a single virtual server, fewer actual servers are required. There will be less emissions as a result of less energy being used to power and cool.

On top of that, it’s wasteful to employ on-premises servers that have more storage and processing power than is really necessary, especially during instances of temporary demand surges. In contrast, cloud data centers can more effectively handle these increases since they share a lot more equipment.

The average efficiency of data centers’ electricity use was enhanced in 2022. This shows that cloud providers are aiding businesses in lowering their carbon footprint by making more effective use of electricity.

Making the switch to green cloud storage: three simple steps

Critically, greening initiatives may lead to further improvements in the sustainability of services like cloud storage, which in turn might result in energy savings of 30-50%. How therefore may regular cloud storage be transformed into environmentally friendly cloud storage? In our opinion, there are three primary stages.

Before everything else, a company’s location should be carefully considered. This necessitates selecting a cloud service that is geographically near to a power plant. Distance has a significant role in this. Some of the power is lost if it has to travel a long distance from the generator to the consumer. Another way to reduce cooling energy use is to place data centers in colder areas or beneath water.

After that, companies should inquire as to the measures taken by green suppliers to lessen their influence on the environment. By running their operations on renewable energy sources like wind, solar, or biofuels, for instance, they may reduce their use of fossil fuels and, by extension, their emissions of greenhouse gases. To provide a constant, environmentally friendly power supply, certain buildings will include huge battery banks to store renewable energy.

Finally, new technological developments have made it possible to significantly improve cloud storage’s energy efficiency. A number of service providers have recently made investments in energy-saving algorithms, programs, and hardware. Data centers may greatly benefit from algorithms for artificial intelligence and machine learning, or frequency scaling, to better control power usage and cooling.

As an excellent illustration of how AI may contribute to more sustainable practices, consider Google’s decision to cut its data center cooling costs by 40% using its DeepMind AI.

In an era when global warming is happening at a rapid pace, choosing a cloud storage provider with a strong dedication to sustainability may make a big difference. Google, Microsoft, and Amazon are just a few of the big cloud providers who have promised to switch to renewable energy entirely in order to green their cloud services.

Storage in the cloud without the environmental impact

Our digital expansion threatens an unsustainable future with severe environmental repercussions, notwithstanding the cloud’s indisputable influence on companies. Nonetheless, companies shouldn’t be forced to compromise on either innovation or environmental sustainability.

Going green with cloud storage is the way to go. Businesses may enjoy the advantages of the cloud without causing a catastrophic energy tax by choosing providers that use renewable energy, have efficient data centers, and use innovative technology.

Take action immediately. Companies should choose for environmentally friendly cloud storage solutions and help alleviate the issue, not add to it. Today is the day to make the adjustment so the cloud may continue to be a safe haven and not a cause of climate change.

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