Meta, rebranded with the same confusion - Cafeqa

Meta, rebranded with the same confusion


Despite the fact that Facebook has changed its name to Meta, the many problems that have been plaguing the company will not be resolved by this recent transition.

The author of this post, Martin Muno of DW, asserts that Mark Zuckerberg’s lofty goals will continue to be less than real if he does not find a solution to those problems.


It is not possible to salvage the ship that is sinking by giving it a new name.
Due to the cringe-worthy video statement that Mark Zuckerberg made on the renaming of Facebook as Meta, it is clear that he is deserving of all the glory in the world. It is undeniably true that he does not shy away from embarrassing himself.

A future Internet in which users are able to immerse themselves in a virtual, three-dimensional world with the help of digital glasses or contact lenses is the inspiration for the term, which is taken from the notion of the “metaverse,” which defines a future Internet. To phrase it another way, as compared to the network that is now being used, it is like to pitting a Formula One vehicle against a Volkswagen Beetle.


Another thing that is presented in the movie is how an avatar of Zuckerberg comes along with workers and an attractive robot by playing cards in space. This is something that is depicted in the movie.

Remember that the concept is not even close to being regarded cutting edge, as this is something that you should keep in mind. It was in the science fiction novel Snow Crash by Neal Stephenson that the term was first used, and it has been in use for around thirty years from that time.

The initial edition, which was made accessible to everyone in 2003, was presented to the public. The company Mercedes was one of the businesses that employed it, and the name of the platform was Second Life. On the other hand, five years later, the exhilaration dissipated even more rapidly than it had first been apparent.

The widespread implementation of virtual reality (VR) and augmented reality (AR) has been lauded as the “new big thing” for years, but it has not yet been successful in obtaining the approval of the general public. It is quite possible that the virtual living room that has a Pacific view and NFT on the wall will continue to be an unmet high-tech wet dream of geeks for a considerable amount of time to come, even if computers in this day and age are capable of displaying “realities” in a relatively seamless manner. This is because it is quite likely that the dream will continue to be unfulfilled for a considerable amount of time.

Facebook is under a significant amount of pressure

To be fair, we might remark that Zuckerberg’s proposal is an ambitious objective. This would be an accurate statement. On the other hand, if we were to take into consideration the fact that the company is now dealing with a substantial number of problems that neither a new name nor virtual reality can solve, then we would be required to refrain from making such a declaration.

Frances Haugen, a former employee of Facebook who subsequently became a whistleblower, is the source of many of the internal files that have been released by different media outlets under the moniker “Facebook Papers.” These papers have been criticized for their lack of transparency and transparency. For a considerable amount of time, these materials have been made public.

There is no connection whatsoever between the comfy thoughts that Zuckerberg has and the reality that has been reflected in the papers that have been made public. Instead, they are oriented on a corporate culture that is ruthless and where the chase of power and profit takes precedence over the well-being of workers and customers. Furthermore, these data suggest that the higher management of the organization often disregards the concerns that are stated by the members of its personnel.

When it comes to preventing the dissemination of hate speech and conspiracy theories, Facebook does not take nearly enough precautions. The degree of control is so lax in many countries where English is not the predominant language that even drug gangs are able to hire hit men via the use of the internet platform.

As an additional point of interest, a study that was carried out inside the organization reveals that altered images on Instagram that aggressively accentuate feminine beauty qualities often result in psychological disorders in young women.

The pledge that Zuckerberg made should not be violated in any way

Discussions on the likelihood of the company being broken up have been revived as a result of these charges as well as the corporation’s dominant market position, which comprises approximately three billion Facebook members all over the world.

According to the calculations that Zuckerberg has made, the whole company will have a more positive image if Facebook is just a component of the entire. Google, the corporation that competes with it, was the one that shown the way: in 2015, the search engine operator renamed its parent company as Alphabet.

To put it another way, Zuckerberg is attempting to trick people by concealing their eyes with a blanket. In view of the innumerable issues that have plagued Facebook in the past and continue to do so, his commitment to “connect people with each other” deserves to be treated with the utmost skepticism.

This is the first and most important step that Zuckerberg has to do in order to address the problems that his company has unilaterally caused. Before that day arrives, his lofty goals for a digital future will continue to be almost difficult to accept. His expectations are completely out of this world. The appearance of his face, which is suggestive of science fiction, is nothing more than a whistling in the dark when seen against this backdrop.

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